At National Standard, each pair of sneakers embodies a vision of timeless and elegant fashion. More than just an accessory, our sneakers are the result of a meticulous process, combining design, ethical material choices, and artisanal craftsmanship. Today, we take you behind the scenes of creating a National Standard sneaker to understand how each step reflects our commitment to quality, style, and sustainability.
1. Inspiration and design: bringing a vision to life
Each National Standard sneaker begins with an idea, a concept inspired by our vision of minimalist and timeless design. While we favor a subtle aesthetic, inspiration is essential to create models that subtly incorporate the details that make the difference.
Our team of designers seeks inspiration, exploring developments in textures, lines, and shapes. The goal is not to follow trends but to rethink classics by adding a touch of modernity that can stand the test of time. Once the ideas are in place, they take shape through sketches where every line is designed to combine elegance and functionality.
The choice of colors and materials also plays a crucial role in this design phase. We focus on palettes of understated and elegant tones that can easily integrate into any wardrobe. For every sneaker model, we ensure the design embodies the essence of National Standard: simplicity, finesse, and refinement.
2. Material selection: ethical and sustainable choices
A sneaker is truly successful only if it is as beautiful as it is durable. At National Standard, we pay particular attention to selecting our materials to ensure their quality and longevity. The choice of our leather is paramount, and we work exclusively with suppliers certified by the Leather Working Group (LWG). This certification guarantees responsible and environmentally friendly practices, from tanneries to the final production.
Our leathers stand out for their softness and durability. Each type of leather, from nubuck to grained leather, is selected for its unique properties. The leather we use retains a natural and elegant appearance, perfect for high-end sneakers. In addition to leather, we use eco-friendly materials for soles and laces. Each component is chosen not only for its aesthetics but also for its ability to last over time, which is essential for a shoe intended for daily use.
This selection step is a promise of quality: by choosing durable materials and committed suppliers, we offer our customers more than just sneakers – we provide a product aligned with their values.
3. Prototyping and adjustments: perfecting every detail
Once the design is finalized and the materials selected, we move on to the crucial prototyping phase. The first prototype is created to evaluate the fit, comfort, and overall appearance of the model. This first version is a draft of the final sneaker and allows us to see how the design comes to life in three dimensions.
This prototype then goes through a series of tests and adjustments. We evaluate the flexibility, comfort, and durability of the model, striving to balance style and functionality. Details are fine-tuned, the fit is refined to ensure optimal foot support, and materials are assessed to guarantee an aesthetic that perfectly matches our vision.
When all tests and adjustments are complete, the final design is approved. This validation step marks the transition to production and ensures that every pair of sneakers reflects our quality standards.
4. Artisanal production in Portugal: expertise and craftsmanship
Since our creation, we have chosen to work with workshops in Portugal, where leather craftsmanship is a tradition. These artisans, with whom we maintain long-standing relationships, share our passion for quality and attention to detail. Each sneaker is carefully assembled, respecting artisanal techniques that guarantee impeccable finishes.
The assembly begins with shaping the upper part of the sneaker, which is meticulously cut and stitched. The soles are then added, ensuring optimal comfort and durability that meet our customers' expectations. Throughout the process, our artisans check every detail to ensure the sneaker perfectly meets our standards.
This artisanal approach is not only a guarantee of quality but also at the heart of our philosophy. By prioritizing the work of skilled hands, we support a more respectful and human form of fashion, in line with our values.
5. Final assembly and finishing touches: attention to detail
Final assembly is the ultimate touch, giving each pair of sneakers its unique character. The components are brought together with extreme precision, and the finishing touches are applied to perfect the model. Each edition of our sneakers is numbered, making each pair unique, with a collector's spirit.
Details are added, from visible stitching to discreet logos, to reflect National Standard's authenticity and highlight our minimalist approach. Once assembly is complete, each pair of sneakers undergoes rigorous quality control. We check every finish, stitch, and component to ensure every model is worthy of representing National Standard.
At National Standard, creating a sneaker is much more than just a manufacturing process. It is a meticulous journey, from design to final production, to deliver products that combine style, quality, and ethics. Each step, from material selection to artisanal production, is designed to uphold our vision of timeless and sustainable fashion.
When you choose a pair of National Standard sneakers, you opt for a creation that embodies care, expertise, and the commitment of respectful craftsmanship. Our sneakers are not just made to be worn; they are designed to last and to complement your style with elegance.
Discover our collection and join our vision of fashion that respects both the environment and those who wear it.
