Sneakers have come a long way, from sports fields to fashion runways, and through the streets of the world's largest cities. Today, they embody a style that is both free, timeless, and deeply rooted in culture. At National Standard, we share this vision of fashion that transcends trends and resonates with authenticity and commitment. Let’s dive into the fascinating history of sneakers to discover how these iconic shoes have shaped generations and cultures.
The first sneakers: from sporting origins to the 1920s
Sneakers emerged in the 19th century when the first rubber-soled shoes were created for sports. Pioneering brands like Keds made sneakers accessible to the general public in 1916. In 1917, Converse introduced its iconic model, the Converse All Star, a basketball shoe that would soon become a timeless icon.
At the time, sneakers were still closely tied to sports, but they were already laying the foundation for a simple and functional design that would inspire generations.
The golden age of sneakers (1950s-1970s)
The 1950s marked the entry of sneakers into popular culture. The Converse Chuck Taylor All Star, named after basketball player Chuck Taylor, became a symbol of rebellious youth. It transcended sports fields to establish itself as a fashion staple, worn by cultural icons like James Dean. The Chuck Taylor embodied the free and non-conformist spirit that continues to resonate today.
During this period, other iconic models emerged, such as the Adidas Superstar, which transitioned from basketball courts to the streets. These models were no longer just sports shoes but symbols of style, crossing cultural boundaries and becoming wardrobe essentials.
The 1980s: sneakers as symbols of urban culture
The 1980s marked a turning point in the history of sneakers. With the rise of Nike and the introduction of the Air Jordan 1, a collaboration with legendary player Michael Jordan, sneakers became a societal phenomenon. The Air Jordan 1 transcended sports culture to become an icon of urban style, embodying creativity and boldness.
The Converse All Star found its place in alternative culture, embraced by punk, rock, and grunge movements. They symbolized freedom of expression and authenticity, values that still resonate with National Standard today.
In the world of hip-hop, the Adidas Superstar rose to prominence thanks to the group Run-DMC and their song “My Adidas.” Sneakers were no longer just fashion accessories but cultural statements, uniting communities around shared values.
The 1990s-2000s: diversification and the rise of collaborations
The 1990s saw the arrival of iconic models like the Nike Air Max and the Reebok Pump, which attracted a young audience with bold technological innovations. It was also the era when the first collaborations emerged, notably between brands and artists or designers, contributing to the expansion of the sneaker universe.
The Converse One Star and Vans Old Skool became staples of skate and streetwear culture, appealing for their simplicity and durability. Sneakers became integral to urban culture as accessible and versatile style elements, aligned with an audience that values authenticity and comfort.
The 2010s to today: high-end sneakers as fashion pieces, the DNA of National Standard
In the 2010s, sneakers took the fashion world by storm, even making their way onto luxury house runways. Brands like Balenciaga, Gucci, and Louis Vuitton launched their own models, turning sneakers into coveted collector’s items.
While sneakers became a fashion phenomenon, National Standard had already distinguished itself as a French sneaker specialist. Founded in 2010, National Standard was one of the first French brands to offer premium sneakers, embodying a clean and timeless aesthetic. From the start, our approach was clear: to create high-end sneakers that don’t follow fleeting trends but are built to last, with a discreet and sophisticated style.
Fine Standards: models in numbered editions
National Standard sneakers are recognized for their refinement and exceptional quality. Each model is carefully designed and combines iconic elements, brought together in “Numbered Editions” that embody the authenticity and uniqueness of the brand.
With this approach, National Standard applies a culture of refinement and a passion for craftsmanship to offer high-end sneakers that stand out in an increasingly standardized market.
Our limited editions are designed to become timeless, adding a unique touch to each pair and celebrating artisanal expertise. Through this numbering, we transform each sneaker into a distinctive object, an essential piece rooted in time.
Expert Craftsmanship: unique know-how and sustainable relationships
Since our creation, we have chosen to work with the same workshops in Portugal, which share our passion and ethics. This sustainable partnership allows us to guarantee exceptional quality and uphold shared values of transparency and responsibility. Our partners master artisanal expertise that we highlight through each sneaker, committing to ethical and responsible production.
National Standard: sneakers beyond trends
Today, in a world where collaborations, limited editions, and technological innovations have become the norm, National Standard remains true to its vision.
Our sneakers embody a timeless and elegant style, far from ephemeral trends.
By staying close to our roots and valuing our expertise, we create models that align with sustainability, design, and refinement.
National Standard doesn’t just follow fashion: we cultivate an approach that prioritizes style, authenticity, and quality.
Our sneakers are not just premium shoes; they reflect a philosophy of life and a conscious choice for more ethical fashion.
By choosing National Standard, you opt for high-end, durable sneakers that combine aesthetics, quality, and values. Discover our editions and join our vision of responsible and timeless fashion.
