The creation of eco-responsible sneakers is at the heart of our creative process. We rethink every manufacturing stage to minimize our environmental footprint. This begins with the choice of certified and sustainable raw materials.
We prioritize short circuits to reduce emissions related to transport. Our partner workshops share our vision of ethical and transparent production. Each pair thus reflects a perfect balance between aesthetics and social responsibility.
Durability is the central pillar of our design. By offering robust models, we fight against the obsolescence of fast fashion. A sneaker that lasts is the first step towards more reasoned and respectful consumption.
The quality of our eco-responsible sneakers relies on the use of exceptional leathers. We exclusively select hides from audited tanneries. To understand this challenge, discover our trendy LWG-certified leather sneakers.
This certification guarantees rigorous water and energy management during tanning. We also explore the use of recycled materials for our soles and linings. These technical innovations allow us to maintain a constant premium comfort level.
The sourcing of our components is subject to constant vigilance. Each lace and eyelet is chosen for its traceability and low ecological impact. Innovation thus serves a cleaner and more authentic daily luxury.
Producing eco-responsible sneakers means valuing human work. Our artisans use traditional techniques to ensure the longevity of every assembly. This skilled workforce guarantees an irreproachable finish on every model in the collection.
We maintain long-term relationships with our manufacturers in Europe. This proximity allows us to guarantee optimal working conditions. To learn more about this subject, we invite you to consult our values and our commitments.
Ethics do not stop at the workshop door. It permeates our entire logistics chain, from storage to final packaging. We use recycled cardboard packaging and limit the use of superfluous plastic for every shipment.
Timelessness is an essential component of sneakers. By avoiding fleeting trends, we create objects that transcend fashion. The minimalist design enhances the nobility of the natural materials and leathers used.
A palette of sober colours facilitates the integration of our models into your wardrobe. This versatility encourages prolonged use throughout the seasons. Simplicity then becomes a manifesto for a discreet, conscious, and durable elegance.
Every line is designed to remain relevant year after year. We believe that a beautiful object should be able to develop a patina without losing its superb quality. It is this vision of style that defines the identity of our responsible and elegant collections.
Taking care of your sneakers is essential to prolonging their life. Regular maintenance with suitable products preserves the natural suppleness of the leather. We recommend using soft brushes and specific natural nourishing milks.
Allowing the shoe to rest is also a key factor in durability. Using wooden shoe trees helps maintain the original shape of the model. These simple gestures actively contribute to reducing the need for frequent replacement of your footwear.
Repair is an alternative that we strongly encourage for our models. Our creations are designed to be maintained by specialized cobblers if necessary. Valuing what already exists is the ultimate step in a truly responsible consumption approach.
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Lors de sa création en 2010, National Standard était l’une des premières marques françaises de sneakers premium. Depuis cette date, nos sneakers aux lignes épurées sont conçues avec un savoir-faire et une grande précision.