The Brand

FRENCH SNEAKERS SPECIALISTS 

When it was founded in 2010, National Standard was one of France's first premium sneaker brands. Since then, our sleek sneakers have been designed with expertise and precision.  

FINE STANDARDS 

Our sneakers are assembled in numbered "Editions", some of which have become iconic. We apply our culture of refinement and our passion for craftsmanship to make our standards top-of-the-range. 

ESSENTIAL DESIGNS 

Aesthetics are central to the brand. From sneakers to accessories to our boutiques, material assembly, attention to detail and design are in the National Standard DNA.

EXPERT CRAFTMANSHIP 

The ethics of our relationships with partners and manufacturers is an essential concern. That's why, since our creation, we've been working with the same workshops that combine their know-how with our passion to share our values.