At National Standard, every material is selected with the same care we apply to the line of a model, the stitching of a sole, or the way a leather holds over time. Positioned between artisanal tradition and modern innovation, suede leather—also known as velour leather—strikes a rare balance: discreet, textured, and enduring luxury.
Spotlight on a signature material that confidently transcends trends.
A material with rich history for modern sneakers
Suede leather has been around for quite some time. Known for its soft and matte surface, its name comes from the English term “suede leather,” literally meaning “Swedish leather.” It’s a leather processed on the inner side, which offers that unique velvety touch. Less shiny than full-grain leather but just as noble, it captivates with its understated elegance.
At National Standard, we appreciate suede for its ability to embody a form of quiet sophistication. Neither flashy nor rigid, it reveals its richness to those who take the time to notice—and wear—it.
Aesthetic, yes… but technical too
Not all suedes are created equal. The rigorous selection we carry out before every collection guarantees both visual quality and durability. Our suedes come from FWG-certified tanneries that meet environmental standards, and are treated to better withstand water and daily wear.
This helps dispel a common misconception: suede isn’t fragile—at least, not when carefully sourced, well-finished, and properly maintained. Our suede sneakers are designed to last, adapt, and age beautifully.
The suede touch in Collection 33
Suede fits naturally into our leather sneakers in the Collection 33, conceived as a statement of active elegance and premium comfort. It appears in men’s styles with minimal yet assertive lines, and in women’s sneakers that balance matte sensuality with structured forms.
Certain details make all the difference:
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Subtle tones (charcoal gray, sand beige, deep navy) that suit any silhouette;
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Waxed cotton laces in tone-on-tone, for a seamless finish;
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Ultra-light EVA soles that balance the material’s weight with a fluid wearing experience.
A sustainable commitment through materials
Since National Standard was founded, our core ambition has remained unchanged: to offer elegant sneakers, built to last, designed with respect for materials, craftsmanship, and use. Suede leather—like Nappa leather and recycled rubber soles—is part of this philosophy: making products that truly mean something.
We believe in premium fashion that’s also responsible. That means choosing less, but choosing well. Investing in pieces that stand the test of time. And offering our customers products that tell a story—both through their design and their composition.
Wearing suede is a choice
An aesthetic choice, of course. But also a lifestyle decision: one that embraces a contemporary elegance—relaxed yet never bland. Wearing suede reflects a taste for detail, for honest materials, and for a certain idea of distinction.
And maybe elegance, today, is simply that: a well-chosen, well-made, well-worn material.
